Maha Global uses MarketPsych ESG to Power their Reputational Intelligence Platform
In the ESG data industry stakeholders demand accuracy, comprehensiveness, timeliness, and actionable insights. MarketPsych’s ESG dataset excels in these areas, making it a valuable asset for Maha Global’s Reputational Intelligence platform, Darwin. The dataset's ability to analyse corporate sustainability-related news and social media in near-real time ensures that stakeholders have access to the most current information available.
MarketPsych's ESG analytics leverage a sophisticated AI-based natural language processing (NLP) engine to analyse millions of daily articles from global news and social media outlets. This technology allows for the extraction of nuanced ESG insights across various dimensions, including environmental, social, and governance factors.
Unique Tracking Scores
The advanced package of MarketPsych’s ESG analytics includes over 300 indicators for companies and 456 for countries, updated minutely, hourly, and daily. These granular scores such as WorkplaceConditions, PublicHealthEfforts, and ManagementTrust help organizations benchmark their ESG performance against peers and industry standards, driving continuous improvement.
Uniquely, MarketPsych measures ESG commentary from only the external perspective – corporate communications and quotes are filtered out – rendering the outside perspective on a company’s ESG activities. Half of the MarketPsych ESG Advanced analytics cover ESG controversies, allowing users to measure the negative commentary about a company without the distortion of corporate “greenwashing.”